No Logo Not too much branding. All Tees Sold Out!
A group of people with creative background and without any manufacturing experience launched a t-shirt in March 2021 and rest of story ( or t-shirt! ) can be found here. https://www.marchtee.com
D2C is just unfolding in India with never ending market possibilities. The story of March Tees is a perfect example of authentic storytelling and optimised digital marketing.
Sukh Dugal and his co-founders were running a creative agency called March. Every creative agency room is filled with ideas of many products and it vanishes when the next idea enters the room. But the idea of March tee never left the room and they started exploring more to execute the idea.
Followed by a series of deliberations with manufacturers, distributors and other people in chain.
And in 2016, they started simple; Only a tee in three colours. Obviously selling started through instagram and it started growing. Initially 15000 visits to the website then 45,000 and they closed their book in 2021 with a turnover of 10 Crore.
D2C Startup Factors
March Tees team consist only 6 people
They sell only on their website
Their product is plain t shirts without any logos
Success Factors
Authentic Storytelling through realistic photography and videos
Optimised digital Marketing strategies
Not following typical methods like influencer marketing or celebrity speak
Inhouse Content Production
Building A Cult
Minimalism, inspiring microscopy and ‘out of the box’ packaging. March Tee is highly detail oriented about the entire pre-purchase, purchase and post-purchase experience. The team’s vision makes a subculture-like mood where people identify the brand as a like minded person or group. The product is also highly humanised through genuine customer testimonials from instagram.
